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Aston Martin’s design configurator places the autos in the pits


Mar 19, 2023
Aston Martin's model configurator puts the cars in the pits


For Components 1 enthusiasts who aspiration desires of Aston Martins, but aren’t likely to store for one particular, there is a new prospect to establish a person in a virtual atmosphere which is additional than correct: on the observe.

On the eve of the second Grand Prix of the year in Saudi Arabia, the British luxury automobile maker has unveiled a electronic on the internet configurator that places a custom-constructed Aston of one’s alternative inside the racing team’s pit garage, where by it is showcased alongside the AMR23 F1 vehicle.

Seemingly the enterprise is hoping the model can capitalize with a publicity enhance many thanks to driver Fernando Alonso’s podium end at the period-opening Bahrain Grand Prix earlier this month.

Due to the fact “almost 90% of our clients are passionate about Formula 1,” Aston’s advertising chief Renato Bisignani reported that the garage placing–no symptoms of grease or dirt everywhere–works as “a vital ingredient to our award-winning configurators accomplishment.” He said that much more than fifty percent of Aston’s purchasers search in on the configurator “during their obtain journeys.”

The Aston Martin configurator can be observed at configurator.astonmartin.com.

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