• Mon. Jun 24th, 2024

Bentley and Skoda capitalize on the coronation

Bynewsmagzines

May 5, 2023
Bentley and Skoda capitalize on the coronation

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Most likely, King Charles won’t be riding in a Czech-made Skoda this weekend when he is crowned king of England, even though the car company has introduced a Coronation Edition in a “Royal Green” color “in honor of the Coronation.”

However, should they ride to the fancy investiture at Westminster Abbey in a home-grown Bentley, the royal tushes of he and Queen Camilla may be resting on bespoke, handcrafted “cabin cushions” created by Bentley’s “Dream Factory” to celebrate the occasion (not likely, since the royal couple is expected to travel in the 260-year-old Gold State Coach).

The upcoming, day-long event has inspired lots of tchotchkes of course — chocolate Charleses, crowns for dogs, Lego kings — as well as an outpouring of affection by the public and commercial opportunities to sell them things royalty-related.

On the matter of the new King’s rear end, the Bentley cushions are described as being quite fabulous. It took craftsmen three days to embroider them with the special “Coronation Emblem,” which consists, according to the firm, “of two separate thread colours … three different colourways of the emblem were used, to contrast the individually-selected hides for different colours of cushions to match the interiors of the Bentleys that will use them.” The colors of the cushions include Cricketball and Cumbrian Green, accented by piping of Beluga, Porpoise, Newmarket Tan and Imperial Blue respectively.

Should they require more modern transportation, a fleet of Bentleys will be on hand for special guests. 

Regarding the Skodas, the Royal Green color will be available to order by commoners as well as by the royal couple, available on selected Superb, Kodiaq and Octavia models in the UK.

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