• Mon. May 20th, 2024

Elon Musk is promoting Tesla beers to rejoice Berlin Gigafactory — at over $30 a bottle


Apr 4, 2023
Elon Musk is selling Tesla beers to celebrate Berlin Gigafactory — at over $30 a bottle


A screenshot of the
Tesla “GigaBier” site.
  • Tesla’s “GigaBier” is now on sale, 17 months soon after Elon Musk initial uncovered it in Berlin.
  • It expenses about $98 for a pack of a few bottles, which are intended to look like Tesla’s Cybertruck.
  • The beer is Tesla’s 2nd foray into the liquor sector, owning beforehand sold a $250 tequila.

Elon Musk has started out offering Tesla-branded beers that are brewed in Germany, price tag extra than $30 each and every, and are made to glance a minimal bit like its unreleased electric powered pickup truck – Cybertruck.

The “GigaBier” was to start with discovered in October 2021 to rejoice the opening of Tesla’s Berlin Gigafactory.

Its new German manufacturing unit is key to Tesla’s ambitions in Europe, and sent its initially 30 cars in March 2022, right after a 265-day hold off prompted by allow delays and environmental activists.

But that has not stopped Musk from capitalizing on the auto manufacturer’s loyal fanbase. The beers appear in packs of a few, in shiny black bottles with sharp edges that Tesla suggests are supposed to “emulate the kind of Cybertruck.”

It added that it’s “honoring the 500-12 months tradition of German Reinheitsgebot beermaking” and is brewed employing “our exceptional pressure of Cyberhops.”

The beverage is only available in Europe and costs 89 euros or £79 – equivalent to about $98. With the bottles becoming 330ml or 11oz, they’re slightly a lot less than the common can dimensions in the US. 

For that rate, a Brit could instead invest in 70 cans of Peroni or 59 cans of Camden Hells, which are also Pilsner-design lagers of identical alcoholic beverages content.

The “GigaBier” marks Tesla’s next foray into the booze marketplace, owning earlier launched Tesla Tequila in 2020. That arrived in a lightning-shaped bottle and retailed for $250, and was so well known that there was a 2nd launch. 

It was made by a California-based enterprise that was simultaneously charging $45 for its similar item, albeit aged for four much less months, Insider earlier claimed.

Whilst Musk has reported he isn’t going to “like the taste or consequences of most alcohol,” he has also praised whisky and purple wine – which he was pictured consuming at the Entire world Cup closing in Qatar previous December. 

“A tiny purple wine, classic history, some Ambien… and magic!” he tweeted in 2017.

Tesla did not right away reply to Insider’s request for remark.

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