Views expressed by Entrepreneur contributors are their have.
Often when I assist consumers gain media protection by pitching stories to journalists, they are, of program, initially pleased and even excited. To see the fruition of our operate occur to everyday living in the variety of a tale in the information IS a thrill.
But what occurs following that? Normally, nothing.
When you’ve put a whole lot of hard work into securing attained media coverage, it feels a minor, shall we say, lacking, to share and rejoice only the day you see the piece — then stop there. Press protection can assist your brand name obtain visibility and increase reliability … but not if no a single sees it.
So, what can you do to get more worth from the media placements you’ve worked so challenging to receive? Here is how to leverage your earned media wins and wring all the benefit you can out of each and every a single: