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Chipotle Sues Sweetgreen for Thieving Its Name

Bynewsmagzines

Apr 6, 2023
Chipotle Sues Sweetgreen for Stealing Its Name


You can connect with your new burrito bowl no matter what you’d like — just will not simply call it the “Chipotle Hen Burrito Bowl.”

That’s the most up-to-date gauntlet thrown by Chipotle Mexican Grill Inc, which is suing its speedy-casual restaurant rival Sweetgreen Inc in California for trademark infringement.

Chipotle attorneys confirmed up in a federal court on Tuesday, claiming that Sweetgreen’s new menu product, the “Chipotle Chicken Burrito Bowl,” crosses the line.

Chipotle argues that Sweetgreen’s burrito bowl is “really identical and specifically competitive” with its very own. They reported the merchandise had related elements, these as chicken, rice, and black beans.

In addition, by working with the word chipotle in its marketing, Sweetgreen is “earning outstanding use of the well known Chipotle trademark.”

Chipotle, the spice, is a Mexican powder built from dried, smoked jalapeno peppers.

Sweetgreen claimed it does not remark on pending litigation. But its shares fell extra than 10% these days.

Similar: ‘Shoot Them’: Disgruntled Consumers Attack Chipotle Employees Who Won’t Give Them More Cheese

Sweetgreen just introduced the burrito bowl past month

Sweetgreen, regarded for its balanced salads and grain bowls, has been on a mission to introduce “heartier” items to its menu offerings.

According to a push launch from the organization, internal scientific tests discovered that their buyers most popular chicken as their protein by 70%.

“The Chipotle Chicken Burrito Bowl is our respond to to heartier meal possibilities,” reported Nicolas Jammet, sweetgreen Co-Founder and Main Principle Officer. “Impressed by bold chipotle spices, this protein-hefty choice balances a brand name new flavor profile for sweetgreen.”

The products was launched on March 30.

But Chipotle is not pleased with the identify. In a lawsuit, the corporation claimed they contacted Sweetgreen to cease and desist.

They even available a new name recommendation — “Hen Bowl with chipotle” (reduce circumstance C)

Sweetgreen did not seem way too sweet on that and failed to reply.

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