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TikTok is commonly thought of as nothing more than Gen Z’s favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramatically so in fact.
With more than a billion active users globally, the social media giant has been a veritable windfall for businesses, amplifying the reach of titans like the NBA, Netflix and Chipotle.