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How TikTok Micro-Influencers Can Benefit Your Business

Bynewsmagzines

Apr 15, 2023
How TikTok Micro-Influencers Can Benefit Your Business


Opinions expressed by Entrepreneur contributors are their own.

TikTok is commonly thought of as nothing more than Gen Z’s favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramatically so in fact.

With more than a billion active users globally, the social media giant has been a veritable windfall for businesses, amplifying the reach of titans like the NBA, Netflix and Chipotle.

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