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How to Make Your Brand’s Content 300% Far more Effective


Mar 3, 2023
How to Make Your Brand's Content 300% More Effective


Views expressed by Entrepreneur contributors are their have.

As a marketer, creating new material consistently can be a daunting, time-consuming endeavor. The strain to deliver contemporary and unique material for social media, website posts, assumed leadership and other internet marketing channels normally triggers all those items to conclude up getting set on the again burner. Nevertheless, 1 way to simplicity the force is to repurpose written content to make the most of what you’re manufacturing.

Repurposing written content usually means using existing articles and reworking it into diverse formats to reach a broader audience. When producing a piece of content, consider about 6 diverse ways you can use it. This website put up will discover the benefits of repurposing your written content and how to do it correctly.

Relevant: How to Repurpose Your Social Media Content

Why really should you repurpose material?

  1. A lot more productive: Study shows built-in marketing strategies are 300% much more helpful than solitary or dual-channel advertising strategies. You receive the greatest success when you use at least 4 diverse media channels. The more a customer’s journey is coherent, cohesive, strategic and deliberate, the extra possible you are to produce model loyalty.

  2. Access a broader audience: When you repurpose articles, you can achieve a broader audience and achieve individuals you may perhaps have missed with the unique information. Not every person consumes content in the similar way. Some persons choose reading through site posts, whilst other people favor seeing video clips or listening to podcasts. Repurposing your content material into distinctive formats allows you to fulfill your audience wherever they are and cater to their preferences.

  3. Boost your content’s lifespan: Creating new written content can be time-consuming and high-priced. Repurposing content material extends its lifespan, allowing for you to get more price from the written content you have presently created. Also, repurposing material also lets you to update and refresh old content, generating it suitable to your viewers once again.

  4. Improve your Web optimization: Repurposing content material can also help increase your research engine optimization (Web optimization). When you repurpose articles, you can goal new keywords and phrases, bettering your likelihood of ranking increased in lookup motor results internet pages (SERPs). This can maximize your website’s visibility and push far more site visitors to your web-site.

How to repurpose written content

  1. Flip blog site posts into social media posts: Blog posts can be turned into bite-sized social media posts. You can acquire essential factors or quotations from the blog article and transform them into posts, graphics or video clips to share on social media. This can support travel a lot more traffic to your web site and improve engagement on your social media channels.

  2. Switch website posts into videos: Turning website posts into movies is another way to repurpose material. You can create a movie summarizing the website put up or produce an animated video that highlights the vital takeaways from the submit. Movies are a common format, and developing video clips can support you access a wider audience.

  3. Change webinars into weblog posts and vice versa: If you have recorded webinars, you can repurpose the articles by turning it into blog posts. You can summarize the key details reviewed in the webinar and transform them into a weblog article. This can enable travel a lot more visitors to your website and deliver value to your audience. You can also turn a blog write-up into a webinar or workshop to share.

  4. Transform website posts into infographics: Infographics are a excellent way to existing information visually. You can turn your weblog article into an infographic, highlighting the essential takeaways from the put up. This can aid raise engagement and shares on social media.

  5. Repurpose films onto numerous platforms: If your corporation results in a brand name video, you can repurpose this in multiple methods. You can share it on your YouTube channel — the 2nd-biggest research motor in the planet. You can slice the video clip into shorter, trailer-style videos for Instagram and Fb reels. You can place the video on your site, and you can also share it in an email newsletter or e mail marketing campaign.

  6. Use graphic advertisement strategies across several advertisement channels: If you happen to be placing jointly a traditional advertisement get for a physical billboard, repurpose the design and style and method for other ads as nicely. You can resize and repurpose for digital ads, on-line or print adverts, or an e-mail or direct mail campaign.

  7. Repurpose media relations placements: A different fantastic way to repurpose material is acquired or paid out media placements. When you garner a placement, make certain to use your megaphone to amplify the get to. Share the link on your social channels, on your website and in electronic mail newsletters or strategies.

Relevant: 5 Ideas & Strategies to Repurpose Content Properly


For example, say your company makes a new manufacturer movie for your web site. You can repurpose this in various techniques:

  • Add to YouTube

  • Create shorter “sizzle” videos for social media

  • Snippet however visuals and video assets to involve in media pitches

  • Pull estimate graphics, infographics and GIFs for social media sharing

  • Place the video’s information into a blog site write-up

  • Include the video clip in an e-mail marketing campaign

In summary, repurposing articles is an efficient way to attain a broader audience, increase the lifespan of your written content and boost your Website positioning. There are several strategies to repurpose content, and the illustrations stated previously mentioned are just a couple. Repurposing information can preserve time and resources although encouraging you access your advertising and marketing ambitions.

Connected: The Best Way to Get Far more Outcomes From Your Written content

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