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KFC Brings Back Double Down Sandwich Just after 10 Yrs


Mar 1, 2023
KFC Brings Back Double Down Sandwich After 10 Years


Hen and nostalgia fans are in luck with the most up-to-date resurgence of one of KFC’s supporter-most loved menu things.

Beginning March 6, the fried rooster chain is bringing back the famed Double Down sandwich for a constrained run following retiring it in 2014. The sandwich initial hit menus in 2010.

The sandwich is bun-fewer — in its place, two fried rooster filets are utilized as the bread and cheese, bacon, and sauce are extra within the poultry buns.

KFC first teased the return of the menu item on Twitter with a poll on Tuesday asking fans if the crispy meal should really return to menus — 67.5% of voters mentioned “sure” in some capability.

“The Double Down is a person of the most buzzworthy quickly food items menu goods ever,” mentioned Nick Chavez, KFC’s CMO in the U.S., in a launch. “Immediately after nearly a 10 years of persons begging for its return, we are embracing the chaos, bringing back again our most iconic sandwich ever for just 4 months.”

Delighted fans took to social media to express their enjoyment about the indulgent menu item upon news that the chain was relaunching it nationwide.

KFC spokesman Rick Maynard instructed CNN Income in 2010 that about 10 million Double Downs ended up offered in the sandwich’s initial operate, even while sales numbers in Q2 2010 (when the sandwich was initial rolled out) did not skyrocket.

Analysts reported that the item “appeared to get a large amount of publicity,” which is probable what KFC is trying to do with the resurgence of the product, thinking of the return is scheduled for a single thirty day period only.

KFC went by a “menu simplification” earlier this thirty day period when it eliminated many goods — like hen wings, popcorn rooster, Nashville Warm sauce, and strawberry lemonade — from its menu to raise effectiveness.

“It is really to provide our most preferred products correctly every single time and to in fact make home for new products and solutions,” mentioned Brittany Wilson, KFC’s U.S. director of manufacturer advertising, in a assertion to Yahoo Finance.

KFC is a part of Yum! Brands which is also the mum or dad business of Taco Bell and Pizza Hut.

Yum! Brands was up just above 5% in a a single-year period as of Wednesday afternoon.

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