Thoughts expressed by Entrepreneur contributors are their possess.
Our brains are lazy — but not without fantastic motive. Comprising only 2% of the body’s mass, the brain gobbles up 20% of its vitality. About 86 billion neurons battle to satisfy their staggering metabolic demands. Laziness is an vitality-conserving requirement for the brain.
If we want to produce potent behaviors that stick, it won’t make perception to squander that strength. But that is what most of us do when hoping to transform our behavior. We scold and punish ourselves into adopting new practices. We bend more than backward hoping to justify harmful kinds. These psychological gymnastics deplete vital psychological electrical power. We engage in views, beliefs and steps that you should not in fact help adjust. In its place, they stifle it.