Style has observed a lot of collabs that characteristic child-welcoming makes: Coach x Disney, Loewe x Spirited Away, Uniqlo x Winnie the Pooh, and not to mention the lots of, quite a few Hi Kitty collabs. Yet, no prior collaboration tops the whimsy that is Christian Cowan x Teletubbies.
British designer Christian Cowan has teamed with British television characters, the Teletubbies. The hit 90s system features four iconic people with TVs embedded into their tummies and antennas atop their heads. There is Tinky Winky, the purple leader with a triangle antenna, Dipsy, the green straight antenna character, the cheerfully yellow Laa-Laa with a curly antenna, and the very little Po, who is crimson with a circle-topped antenna.
The confined-edition collection characteristics graphic tees, hoodies, and denim printed with illustrations or photos of the well-liked people. There is, nonetheless, a standout in the collection – knee-large Dipsy boots adorned with his head atop every single shaft.
The campaign, shot by Oscar Ouk, sees the legendary kid’s quartet posed alongside models Emily Unkles and Matt van de Sande in a 90s-motivated shoot.
The distinctive campy capsule is one of the couple of that continue to encourages exciting inside the trend industry and solidifies the playful foursome as cultural icons.