Kia returns to the Super Bowl with the tale of ‘Binky Dad’



Kia returns to the ranks of Tremendous Bowl commercials for 2023 with a new location that includes its updated 2023 Telluride. Whilst we won’t be able to envision that the crossover referred to internally as the “Promote-u-journey” actually requires significantly internet marketing help, a refresh is as excellent an excuse as any to raid people marketing and advertising coffers. This yr, Kia follows the adventure of “Binky Dad” in his quest to fetch his daughter’s shed pacifier, which obviously requires him about just about just about every little bit of terrain you may come across on leaving the civilized confines of Southern California for the not-so-civilized mountains of … likely also California. But Telluride is in Colorado? It truly is not essential. Also, there’s some soccer. 

Now, we have a major bone to choose with the writers of this place, and we say this as fans of colorful autos: Although the earnest-father-who-would not-really-know-his-personal-little ones trope is tried out and accurate, let’s be genuine: There is no way the proprietor of a motor vehicle that blue forgets that it truly is also his kid’s favourite colour of binky. An epic off-road trek to recuperate a binky? Absolutely sure. A spontaneous law enforcement escort? Great. But you can find just no way Blue Telluride Dad™ is making that oversight. 

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