• Thu. Apr 25th, 2024

As It Expands Into Other Verticals, Time by Ping Rebrands As Laurel


Feb 3, 2023
As It Expands Into Other Verticals, Time by Ping Rebrands As Laurel


Time by Ping, a company whose product or service is designed to enable attorneys capture time routinely, this 7 days introduced that it has rebranded the firm as Laurel as it expands beyond the authorized market into serving prospects in all fields of experienced services, together with accounting and consulting.

The firm, which past 12 months elevated $36.5 million in Collection B funding, reported it is also launching a new model id and a reimagined merchandise.

Similar: Time By Ping Raises $36.5M Collection B Unique LawNext Job interview with CEO Ryan Alshak.

This is the 2nd rebranding I have documented this 7 days, subsequent Tuesday’s news that Documate rebranded as Gavel to far better replicate its enlargement into productization of authorized products and services.

“The years of Time by Ping were formative several years for the enterprise, experiences that shaped us in far more approaches than one particular,” claimed Michael Mizono, head of design and style at Laurel and previously a designer at Nest and Google. “When we go to Laurel, we do so with really like and kindness for the earlier.”

In asserting the new title, the corporation mentioned that it has not long ago partnered with a Large 4 accounting firm to supply automatic timekeeping and is growing into advertising and marketing to all specialist solutions. It will also continue on to extend its footprint in the legal sector, it said.

Coincidentally, the news comes as voting is about to shut to select the 15 finalists for Startup Alley at ABA TECHSHOW 2023. Time by Ping was the winner of the incredibly 1st Startup Alley in 2017. 

Ryan Alshak, Laurel’s founder and CEO, mentioned the identify refers to the laurel wreath offered to winners in poetry and sports courting again to Grecian times.

“Over time, the Laurel name has become connected with victory and achievement,” Alshak mentioned. “We want our application to symbolize specialist assistance personnel taking back possession over their time. When you devote your time deliberately, you come to feel empowered and in management.”

The Laurel computer software makes use of device learning and automation to instantly seize time for legal professionals and other experts.

“Laurel frees you from the stress of monitoring time, so you can emphasis on suffering from it,” it claims on its internet site. “With our computerized timesheet remedy, you are going to gain a total picture of how your days are invested, supplying you the electric power to make each and every minute depend.”

In an job interview for my podcast LawNext, Alshak stated he identified inspiration for the correct mission of the firm in the particular challenge he confronted as his mom battled brain cancer.

“What I arrived to realize is that she taught me the electric power of time, and that a minute with her was truly worth a million minutes undertaking anything else,” he informed me. “And, when I thought about what we ended up constructing, that is seriously what resonated with me, was that we’re giving back again people time, and they get to go be with their moms or their wife or husband or their kids. And that’s what the company’s about, and that is why we’re below.”

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