• Wed. Jun 19th, 2024

Apartment Brokerage Founder’s Love of Classic Cars Connects Him to His Late Father


May 23, 2023
Josh Goldfarb with his 1964 Corvette Sting Ray. (Josh Goldfarb)


Multifamily sales broker Josh Goldfarb, a founder of Modus Capital in Atlanta, says his purchase of a 1964 convertible Chevrolet Corvette Sting Ray was driven by emotion and not the analytical skills he uses daily when helping clients to buy and sell apartments.

The American sports car is a connection to his father, who died in December 2020. Goldfarb’s father had owned two similar Corvettes, so the younger Goldfarb grew up with the cars.

“My love of them started with my dad,” he told CoStar News. “He was a car guy.”

Goldfarb helps run Modus Capital, an apartment brokerage. He founded the firm in 2021 with Christopher Lyon, who previously was with Cushman & Wakefield, and Brad Simmel, who had worked at CBRE. Goldfarb had been a vice chairman of Cushman & Wakefield after selling Multi Housing Advisors, a firm he founded in 2002, to Cushman in 2016. Modus Capital handled $400 million in sales in its first full year in business last year, according to the firm.

Cars are one of Goldfarb’s respites from his day job. Beyond the Corvette, he owns a 1985 Porsche 911 Carrera and 1967 Pontiac GTO, which he said has been an eight-year project finding the parts and people to fix it up.

The Corvette Goldfarb bought in 2006 was his first, and it was in the second generation of a line General Motors launched in 1953. “It was America’s finest automobile and the closest to they got to a Ferrari,” he said.

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