• Thu. May 30th, 2024

Pickleball’s Level of popularity Has Resorts Scrambling To Convert Tennis Courts, Seize Revenue Opportunities


Mar 21, 2023
Julian Arnold returns a serve on championship court against Ben Johns in the Pro Men's Singles championship match of the 2022 Margaritaville USA Pickleball Nationals Championships at Indian Wells Tennis Garden on November 13, 2022 in Indian Wells, California. (Getty Images)


What started off numerous a long time ago as a activity with a amusing-sounding identify has exploded into a activity among the people today of all ages and demographics.

Pickleball, which is a cross involving tennis, ping pong and badminton, has turn into the speediest-expanding activity in America, in accordance to a 2022 report from the Sports activities & Health Marketplace Association. Bigger resorts have gotten into the action by introducing on-website courts.

Extra than 8.9 million men and women above the age of 6 played pickleball last year in the United States, which is virtually double the 4.8 million gamers noted the earlier calendar year and a whopping 158.6% boost in excess of the past 3 years. To accommodate this demand from customers, some accommodations are converting tennis courts to pickleball courts and even adding pickleball clinics and lessons.

Even though fewer than 5% of the full lodge source in the U.S. has additional pickleball facilities on residence, this phenomenon is rising at resorts and vacation resort-type accommodations, claimed Adam Zarczynski, senior affiliate at Resort & Leisure Advisors.

“Pickleball has turn into a activity that quite a few use for networking, related to golfing,” he said. “Resorts are acknowledging that this activity is some thing that is attracting players of all ages and are seeking to integrate this into their action-featuring now to appeal to these players, and even some who have in no way played right before.”

Pickleball courts are also lesser than tennis courts, which signifies the routine maintenance expenditures can be lower, whilst they do nonetheless call for upkeep so the enjoying surface does not deteriorate, Zarczynski claimed. Alternatively, some houses increase pickleball courts inside of the confines of existing tennis courts.

A single residence embracing the pickleball phenomenon is the Hilton New Orleans Riverside, which has six courts on-web page and even presents professional companies, mentioned Mark Volterre, director of The HealthClub by Hilton at the house. This has turn into a sizeable driver of profits for the hotel’s 100,000-square-foot health and fitness club. In addition to tournaments and area attendees, the activity has grow to be quite well-liked with corporate groups for crew-building activities and even birthday parties.

Volterre explained that pickleball courts are pretty easy to preserve.

“Typically, tennis courts are converted into pickleball courts and expenditures incurred are courtroom-portray conversion, paddle/ball equipment and the occasional obtain of new nets,” he claimed.

Volterre stated the activity has grown into a sturdy earnings driver.

“Desire is really high for vacationers going to from out of city, and we normally have website visitors paying out for court time just mainly because we have indoor courts on-web site,” he said. “We’ve also been able to crank out ancillary profits with our pickleball offerings via hosting tournaments, in which we obtain court rental revenues along with food items and beverage and place evenings affiliated with the tournaments.”

Another Hilton house, The Woodlands Vacation resort, Curio Selection by Hilton, in The Woodlands, Texas, attributes about 21 courts focused to pickleball for indoor and out of doors use. The property also has two on-website qualified pickleball instructors, explained Director of Promoting Kelly McCourt.

“There has been an greater amount of interest in pickleball, specially among team tourists,” McCourt reported. “Oftentimes friends will appear together on the courts to start off their own pickleball tournaments, which has additional tremendous value to the visitor expertise.”

She reported that a lot of visitors are setting up to glance for lodging at accommodations and resorts that give pickleball as an amenity during their keep.

“We have guests playing pickleball almost each working day it is substantially escalating yr around yr,” she additional.

Pickleball has become an alternative to tennis for friends, which include multigenerational households, couples and even group tourists, reported Normal Supervisor Dan Johnson of the Hyatt Regency Indian Wells Resort & Spa in Palm Springs, California.

“Considering that putting in our four pickleball courts in Oct 2021, which we transformed from a person of our authentic tennis courts, we uncovered that they have grow to be 1 of our most preferred features and have seen amplified use of our courts 12 months-round,” Johnson reported. “Our company have simple and unlimited access to pickleball paddles and balls, so all they have to do is get on the court docket and have a good time.”

The vacation resort even sells pickleball kits in its retail house, he additional.

The Lexington Griffin Gate Marriott Golfing Resort & Spa in Kentucky, which is managed by Aimbridge Hospitality, added 3 new pickleball courts in 2022.

“These courts are a good amenity for our company,” claimed Andrew Labetti, basic supervisor of Lexington Griffin Gate Marriott Golf Resort & Spa. “The courts also give an chance for us to showcase our assets to the bigger community when we host pickleball tournaments and social several hours.”

Labetti explained pickleball courts are simpler to keep compared to outside swimming pools and golf courses. They have the potential to also established the house apart from its opposition.

Tamara Baldanza-Dekker, main promoting officer at Margaritaville, claimed that her model has viewed an inflow of vacationers coming to its vacation resort properties to play pickleball.

“By introducing pickleball courts at our resort and lodge places globally, we are standing out above the competitiveness, providing an action/amenity for all ages and abilities,” she claimed.

As need for pickleball retains on escalating, there is no finish in sight to the athletics prospects at inns.

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