Prime co-founder Logan Paul poked fun at partners Arsenal when announcing a new deal with Barcelona.
YouTuber Paul started up popular drinks company Prime alongside fellow internet superstar KSI.
Prime’s meteoric rise has seen it become the official hydration partner of the UFC and the Gunners, who KSI famously supports.
The duo have now landed one of the biggest clubs in world football with Barcelona becoming their latest commercial partner.
But Arsenal fans may not be best pleased when they discover how Paul and KSI decided to announce the news.
In a video at the Nou Camp, Paul ‘surprised’ KSI by opening his eyes to the Barca crest and saying: “Prime is now the official hydration drink of FC Barcelona.”
KSI responds: “Why? We have Arsenal?”
And Paul answers: “Yes, we do have Arsenal. But they got second. FC Barcelona got first. And quite frankly, we need winners. We need champions. We need people who win.”
KSI and Paul famously kick-started the YouTube boxing scene with two fights in 2018 and 2019.
KSI emerged victorious and he was quick to remind his rival-turned-friend at the end of the clip – saying: “What do you know about winning?”