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Keywords acquires Digital Media Management to shift into social and online advertising and marketing


Mar 30, 2023
Keywords acquires Digital Media Management to move into social and online marketing


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Keyword phrases Studios, a large artistic products and services business for game titles and entertainment, has obtained social media company Electronic Media Management.

Los Angeles-dependent DMM is a entire-scale electronic advertising company, and it arrives with a manufacturing studio and tech system Creator Lab for influencers.

London-based mostly Keyword phrases Studios gives outsourcing services for the match field. DMM will be part of its Interact division.

DMM is an award-winning social media internet marketing enterprise founded in 2010 by Luigi Picarazzi. Primarily based in Los Angeles, it has much more than 200 workers. The agency delivers integrated social media strategy, management, as nicely as resourceful and influencer answers, for amusement and video online games sectors.


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DMM’s consumer base includes video online games publishers, Hollywood film studios, streaming platforms, leisure manufacturers and general public figures, which DMM helps develop and hook up with their focus on audiences across all social media platforms, with a focus on driving viewers acquisition, engagement, development, conversion and retention.

DMM lately completed construction on an 11,000 sq.-foot creation studio to build initial social media material and experiential marketing and advertising activations. DMM also has developed a proprietary computer software platform, Creator Lab, to extra very easily and successfully associate material creators, who have expressed affinity for a specific recreation or leisure home, with manufacturers.

DMM will be a part of Keywords’ Have interaction division, which homes specialist makes in marketing, participant assistance, and player investigation offerings, and will be a vital creating block in accelerating Keywords’ vision to offering clients holistic internet marketing plans.

DMM joins the quickly-developing Engage division on the heels of current acquisitions of the leading U.S. PR business, Fortyseven Communications, and AI-run buyer assistance system, HelpShift. Founder Luigi Picarazzi and COO Adam Reynolds will keep on board to steer the organization along with the relaxation of the group.

“DMM brings KWS a prime tier social marketing agency, planet-course output spot and capability, as properly as a technology system that can support scale its influencer providing,” mentioned Bertrand Bodson, CEO of Key terms Studios, in a assertion. “As amusement and online games additional converge, and we continue to insert top marketing expert services to our group, we believe that we will unlock substantial prospects to engage billions of avid gamers and written content creators. We are thrilled to function collectively with the gifted and energetic leadership and crew at DMM.”

As gurus in fandom, DMM has been swiftly expanding alongside the converging amusement and movie online games sectors, with extra crossover of material and makes than ever before. In addition to its social media knowledge, DMM delivers expertise in short format social/movie property, complementing Keywords’ extended, trailer structure articles skills, as very well as award successful community management, YouTube administration, and influencer and content creator partnership products and services.

“We share Keywords’ eyesight for where media and leisure are heading, and we consider signing up for up will multiply our forces,” mentioned Picarazzi, founder of DMM, in a assertion. “The blend of DMM’s market place-major digital and social media capabilities and Keywords’ deep know-how and international attain will amplify our collective capabilities.”

Jegi Clarity, a M&A advisory business for the media, internet marketing, information and facts and technological innovation industries, represented Electronic Media Management in this transaction. Keyword phrases, founded in 1998, has hundreds of staff across 70 facilities in 26 countries.

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