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Misfits Gaming Group, Karl Jacobs and Kreekcraft are becoming a member of forces to launch a creator-owned Roblox media and match growth studio: Pixel Playground. Jacobs and Kreekcraft will be the driving resourceful forces at the studio while Misfits will offer operational assist and marketing opportunities.
Karl Jacobs not long ago joined Misfits as an proprietor and artistic director. Jacobs rose to fame by his appearances on MrBeast’s channel. He has grown his possess channels across YouTube, Twitch, Instagram and a lot more mainly as a result of Minecraft written content. In the meantime, Kreekcraft is a person of the most well-liked Roblox written content creators. Kreekcraft also has prior expertise constructing Roblox online games.
Aspect of Misfits’ aid for Pixel Playground will be its advancement workforce. Chris Casanova — Misfit’s head of games studio — and a crew of developers will convey Jacobs and Kreekcraft’s vision to Roblox followers. The staff has beforehand worked on TubNet, a cross-platform Minecraft server.
“Our mission is to convey pleasurable, large high-quality, impressive experiences that attraction to anyone on the Roblox system. We will do this by leveraging premium activity style acumen, our exceptional entry to Roblox influencers and creatives, and convey the charm and really feel of Nintendo and LEGO games to ship activities that stand earlier mentioned others in the marketplace,” stated Ben Spoont, Misfits’ founder and CEO, in an interview with GamesBeat. Spoont also promised crossovers in between Pixel Playground and other Misfits creators.
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Pixel Playground’s start additional solidifies Misfits change in concentration from esports towards creators. Past yr, the staff marketed a managing curiosity in its franchise place for the League of Legends European Championship (LEC). Later on that 12 months, the crew announced a $20 million fund to commit in creator-driven jobs.
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